• Senior Marketing & Advertising Consultant, Marketing Analyst, Marketing Strategist, Problem Solver
• Senior Marketing, Advertising & Business Strategies’ Adjunct Professor, Senior Lecturer, Presenter
• Marketing, Advertising & Business Expert Witness
Multi-faceted senior Marketing executive and analyst with expertise in creating, applying and delivering Marketing, advertising, media, business development, sales, brand integrity, collateral programs, and expert witnessing. Introduced campaigns that translated strategic marketing plans into tactical sales actions that drove revenue growth, expanded market penetration, partner growth, achieved dominant market share, maximized brand equity and capitalized on market opportunities.
Recognized strengths in establishing and maintaining executive-level client and strategic partner/ alliance relationships.
Strong conceptual/analytical skills, ability to identify new marketing opportunities and market segments. Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvements.
MBA in Marketing (Dean’s List), University of Southern California
Active executive board member, treasurer, committee chair, board member and volunteer of the Advertising Club of Los Angeles from 1983 – present, which merged into ThinkLA. Plus, active executive board officer, treasurer, board member and chair in AIEF (Advertising Industry Emergency Fund) which evolved into AdRelief.